U. S. Happiness Trends

U. S. Population (Subjective Happiness on 1 to 10 Scale)
1940         7.5
2007         7.2

"It's important to be well off financially" (college freshmen)
1967          42%
2005          71%

"It's important to develop a meaningful philosophy of life" (college freshmen)

1967          86%
2005          52%