Asked about his first sexual
experience by an interviewer, Reverend Jerry Falwell said, "I never
really
expected to make it with Mom, but then after she showed all the other
guys in town such a good time, I thought 'What the hell!'" Falwell went
on to describe a a Campari-fueled sexual encounter with his mother in
an outhouse near Lynchburg, Virginia. Neither the incestuous sex
nor
the interview ever happened, of course. They sprang from the
imagination of a parody writer for
Hustler
Magazine. When the Campari parody ad appeared in the November
1983 issue of
Hustler,
the founder of the politically-engaged organization Moral Majority
sued, alleging defamation and intentional infliction of emotional
distress. The trial and appeals that followed would provide great
theater, produce a landmark Supreme Court ruling on the First
Amendment, and eventually lead to one of the most unlikely of
friendships.
[CONTINUED]